Coby Chooses kannuu Search Technology

New licensing agreement offers consumers easy access to on-device entertainment in select Coby MP3 players

New York, NY and Dallas, TX – April 4, 2008 – Coby® Electronics, a leader in portable consumer electronics products designed to fit every lifestyle, and kannuu, Inc.™, the global leader in innovative lookup technology, today announced a strategic alliance that will deliver unprecedented user satisfaction on future versions of select Coby MP3 players bundled with kannuu’s proprietary technology. Coby is slated to release the new units at retail stores nationwide in Q3 2008.

In response to the rapidly expanding and competitive digital entertainment market, this strategic partnership reinvents the portable music experience by empowering consumers with immediate access to on-device content. kannuu-enabled Coby devices allow the broadest range of users to make the most of their digital collections with a state-of-the-art, easy to use, low-cost solution, which eliminates lengthy searches or scrolls through hundreds or possibly thousands of files.

Using kannuu’s Partial Word Completion™ process, the user is presented with four characters that correspond with the MP3 player’s control pad. The user inputs the desired file name by choosing from the displayed letters with an easy to control up, down, left, right and center selection. kannuu’s indexing capabilities enable the fastest (3x faster than iPod) and most accurate results, regardless of database size. The user-friendly four-way default controller eliminates the need to search by artist, track, album or genre alone. Instead, all matching results are presented with one query alleviating the tedious “track-back” to superfluous menus and settings. By combining browsing and searching into one efficient “find” function, Coby users need not fumble through an A-Z search, or be limited by an auto-complete function. kannuu delivers error-free results and immediate access to desired content with minimal clicks.

“kannuu is a natural partner for us to further enhance Coby’s feature-rich MP3 players,” said Kenji Higa, R&D Manager, Coby Electronics. “kannuu’s technology helps deliver an effortless search experience, which is perfectly ‘in tune’ with our mission to provide consumers with affordable and easy-to-use CE products. The seamless integration of kannuu’s new software will help deliver the portable music experience with convenience and simplicity, so users can spend more time enjoying their favorite digital content and less time searching for it.”

Fueled by the popularity of its newest line-up, Coby recently expanded its multi-functional MP3 player offerings to include features such as touchpads, touch screens and improved video capability. Incorporating kannuu’s industry-leading technology improves the entire search-and-discovery experience with a precisely intuitive user interface and accurate results from multiple field aggregation. The upcoming devices are expected to have a needle-moving impact on customer satisfaction.

“We are excited to partner with Coby,” said Sean-Michael Daley, CEO, kannuu, Inc. “With the proliferation of digital content comes the growing need to simplify and accelerate the time-consuming task of searching on the go. Our unmatched lookup technology will give music fans everywhere a better, faster and easier way of accessing their digital libraries, and we are pleased to help Coby ‘turn up the volume’ for consumers.”

Portable digital entertainment continues to grow at exponential rates, driving an industry- wide essential need for a “best-in-class” on-device user experience. Through this new relationship, Coby and kannuu aim to advance the portable device landscape by offering a complete, top-tier solution designed to improve users’ digital media experience.

About kannuu

A privately-funded company, kannuu unveiled its patented technology at DEMOfall 2007. The leaders in lookup innovation, kannuu distributes its application globally through strategic licensing partnerships with original equipment manufacturers (OEMs), software platforms, online content providers and ecommerce solutions. kannuu, the world's fastest and most accurate lookup technology, has set a new standard in defining how content is accessed in the mobile and device environment. kannuu's patented Partial Word Completion™ defines new models for how consumers interact with a wide array of software, consumer electronics, mobile devices, set-top players, PCs and more. kannuu, is headquartered in Dallas, Texas, with sales and marketing offices in San Francisco, California. The kannuu team is comprised of individuals dedicated to providing innovation with the power of finding, not searching.

About Coby Electronics Corporation

Headquartered in Lake Success, New York, Coby is a manufacturer of quality consumer electronics products. Since its inception in 1990, Coby has risen through the ranks of the consumer electronics industry. Today, the company is redefining the way consumer electronics products are created, enhancing its ability to lead the industry through a challenging economy. With the understanding of its customers’ needs and desires, Coby has developed a strategy of maintaining the lowest cost structure in the industry without compromising the quality of its products. Within the past decade, Coby’s team of inventors, engineers and designers have earned a number of U.S. patents and design awards, with several additional patents pending. For more information, visit www.cobyusa.com.

Press Contacts:

Coby: Alison Grand 212-584-1133, alison@grandcommunications.com
Jaymie Presberg 212-584-1133, jaymie@grandcommunications.com
kannuu: Sarah Duckett 510-701-3402, sarah@kannuu.com

Licensing:

For more information regarding the kannuu technology-licensing program, please contact Sean-Michael Daley, CEO kannuu or visit www.kannuu.com.

kannuu, the kannuu logo, and Partial Word Completion are trademarks or registered trademarks of kannuu in the United States and/or other countries.